How Score works
Score is a free audit tool built for restaurant owners. In 30 seconds, it pulls real data on your Google rankings, website health, and exactly how much you're paying third-party delivery apps every month — and what it would look like to keep that money instead.
What the report checks
Google Maps ranking
We search Google Maps for your cuisine type in your city and check where your restaurant appears. Most customers never scroll past the top 3 results. If you're not there, you're invisible to people actively looking for a place to eat near you right now.
Website SEO health
We check your website's title tag, meta description, mobile performance, and page speed. Google uses these signals to decide how prominently to show your restaurant in search results. A missing or generic title tag alone can drop you several positions.
Third-party delivery app costs
We check whether your restaurant is listed on DoorDash, Uber Eats, and Grubhub, then calculate what their commission fees cost you per month based on your estimated order volume. Most restaurant owners know the percentage but have never seen the annual total written out.
Direct ordering readiness
We check whether your restaurant has a direct online ordering option — a way for customers to order from you without going through a third-party platform. Restaurants with direct ordering typically pay 4% or less per transaction instead of 15–30%.
Mobile and PageSpeed
Over 70% of restaurant searches happen on a phone. We run your site through Google's PageSpeed Insights and flag anything that makes the experience slow or broken on mobile — which directly affects how Google ranks you in local search.
What third-party apps actually cost you
DoorDash, Uber Eats, and Grubhub charge restaurants between 15% and 30% commission on every order. That money comes out of the restaurant's margin — not the customer's total.
Third-party rates based on published DoorDash Basic (15%) and DoorDash Plus/Premier (25–30%) pricing. Matic Orders rate is ~4% per transaction.
Common questions
How much does DoorDash charge restaurants?
DoorDash charges restaurants between 15% and 30% commission on every order depending on the plan. On a restaurant doing $20,000 per month in delivery orders, that's $3,000 to $6,000 going to DoorDash every month — $36,000 to $72,000 per year. Uber Eats and Grubhub charge similar rates. These fees come out of the restaurant's margin, not the customer's total, so most restaurants don't realize how much they're losing until they see the monthly statement.
What does a restaurant online health score measure?
Score audits five dimensions of a restaurant's online presence: (1) Google Maps ranking — how prominently the restaurant appears when nearby customers search for food; (2) SEO health — whether the website has the right title tags, meta descriptions, and mobile performance for Google to rank it; (3) Third-party app dependency — which delivery platforms the restaurant appears on and what their combined monthly commission cost is; (4) Direct ordering readiness — whether the restaurant has a way for customers to order directly, bypassing 30% commissions; and (5) PageSpeed and mobile usability — how fast the website loads on a phone, since over 70% of restaurant searches happen on mobile.
How do I improve my restaurant's Google Maps ranking?
Google Maps ranking for restaurants is driven by three factors: relevance (how well your listing matches what someone is searching for), distance (how close you are to the searcher), and prominence (how many reviews you have, how recent they are, and how complete your Google Business Profile is). Practical steps to improve ranking: fill out every field in your Google Business Profile including hours, menu, and photos; respond to all reviews within 48 hours; ensure your website has your restaurant name, address, and phone number matching exactly what's on your Google listing; and add LocalBusiness structured data to your website so Google can read your menu and cuisine type directly.
What is direct online ordering and why does it save money?
Direct online ordering means customers place orders through your own website or a branded ordering page instead of through DoorDash, Uber Eats, or Grubhub. The difference in cost is significant. Third-party platforms charge restaurants 15–30% per order. A direct ordering system like Matic Orders charges approximately 4% per order. On $20,000 in monthly online orders, that's the difference between paying $4,000–$6,000 per month to a delivery app versus $800 per month to own your own ordering flow. Restaurants also own the customer data — email addresses, order history, reorder patterns — which third-party apps never share.
Is the Score report really free?
Yes. The Score audit is completely free. Enter your restaurant name, get a full report covering Google rankings, SEO gaps, and third-party commission costs. No credit card required, no trial period. The report takes about 30 seconds to generate and uses real live data from Google's APIs, PageSpeed Insights, and Matic Orders' restaurant database.
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